As well as being committed to creativity, Mugaritz restaurant and Loreak Mendian share the same core values. Eschewing the obvious and projecting their own vision of reality by collaborating with other disciplines to enrich their own, they are always open to exploring the outside world without losing sight of their roots.
These shared values led to the creation of ‘Mugaritz x Loreak Mendian’, a clothing collection inspired by three Mugaritz gastronomic concepts.
This window installation, inspired by the interplay of values between Loreak Mendian and Mugaritz, features a metallic structure which contains a series of curved elements evoking cutlery which are projected onto a strategically placed glass mirror. The result is a window display that echoes the patterns, colours and prints employed in the collection.
Creative: ja! studio
Production: Diana Gorostidi & Ana Sistiaga Architects
Client: Loreak Mendian
Photo: Juan Avila