Ura

WINDOW INSTALLATION FEATURING THE URA RAINCOAT. IN THE BASQUE LANGUAGE ‘URA’ MEANS WATER.

FOURTEEN WATERPROOF RAINCOATS ARE SUSPENDED FROM BICOMPARTMENTAL METALLIC STRUCTURES PLACED ON THE CEILING OF THE STORE SIMULATING DROPS OF WATER. PARTIALLY HIDDEN DETAILS, SUCH AS BESPOKE CARBON FIBER ROD SUPPORTS, HAVE BEEN DESIGNED IN ORDER TO ACHIEVE AN OPTIMAL SHAPE FOR EACH JACKET WHICH ARE NUMBERED BY A KEYCHAIN ATTACHED TO THE HANGING system. A CLEAN TYPOGRAPHY FRAMES THE WINDOW FOR PASSERSBY TO GAIN EDITORIAL INSIGHT INTO THE APPAREL.

Creative: ja! studio
Production: Diana Gorostidi & Ana Sistiaga Architects
Client: Loreak
Location: Donostia - San Sebastián

Photo: Pablo Axpe

Frame Awards 2019 jury prize
Window Display of the Year.

frame-award

Ura
Ura
Ura
Ura
Ura
Ura
ja-studio-aperture ja-studio-ura ja-studio-viking ja-studio-nationale-nederlanden ja-studio-reebok ja-studio-mugaritz ja-studio-basque-marine-heritage ja-studio-karramarro ja-studio-haritu ja-studio-bloom ja-studio-martin ja-studio-toast-lm ja-studio-k ja-studio-hand-glider ja-studio-10 ja-studio-matxinbarrena ja-studio-pelotari ja-studio-whale ja-studio-window-cleaners ja-studio-fashionista ja-studio-bomb ja-studio-viking ja-studio-loreak