Window Installation featuring the Ura raincoat. In the Basque language ‘Ura’ means water.
Fourteen waterproof raincoats are suspended from seven bicompartmental metallic structures strategically placed on the ceiling of the store simulating drops of water. The shoppers’ attention is therefore drawn directly upwards to a product in stark contrast with the void of the wall niche on the left-hand side of the store. Partially hidden details, such as bespoke carbon fiber rod supports, have been designed in order to achive an optimal shape for each jacket which are numbered correlatively by a keychain attached to the hanging system giving the installation the appearance of a production line.
Ura has been nominated for Window Display of the Year at the 2019 Frame Awards. Click here to vote for us!
Creative: ja! studio
Production: Diana Gorostidi & Ana Sistiaga Architects
Location: Donostia - San Sebastián
Photo: Pablo Axpe