Ecoalf - Unfolded
The store in Donostia–San Sebastián is constructed primarily from FSC-certified paper and double-wall corrugated cardboard, developed in collaboration with Smurfit Westrock.
The installation translates the flat layout of a cardboard box into the storefront, unfolding it into space. Suspended from the ceiling, the structure extends the interior’s material and spatial qualities towards the street, creating continuity with the urban context. Designed to shift between configurations, the system adapts to evolving merchandising needs.
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Creative direction: Ja! studio
Design and production: Gorostidi - Sistiaga Arquitectos
Fabrication & installation: Druck Faktoria Grafika
Client: Ecoalf
Location: Donostia - San Sebastián
Photography: José Luis López de Zubiría
