Pull&Bear - 16
A modular system of stacked white melamine-faced chipboard panels, 16 mm thick, spans five windows and is articulated by a fluorescent element attached magnetically through concealed fixings.
Modules are pre-machined to form internal voids, then assembled and interconnected in multiple configurations, allowing products to be displayed individually or as a set. The extracted material is added back into the system as an additional element, extending its possibilities.
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Creative direction: Ja! studio
Design: Gorostidi - Sistiaga Arquitectos
Client: Pull&Bear
Production: Pull&Bear
Fabrication & installation: Kimak
Location: Trafford Center, Manchester
Video: Wallijai
3D visualization: Kimu Studio
Graphic Design: Estudio Lanzagorta
Photography: José Luis López de Zubiria
